Prodinity Secures New Data Pooling Client with UK Trade Association

26 October 2022


Association of Manufacturers of Domestic Appliances (AMDEA) signs three year deal with data-driven insights specialist


London, United Kingdom, Wednesday 26th October 2022: Data-driven insights specialist Prodinity is delighted to today announce that it has signed its first Data Pooling client, the Association of Manufacturers of Domestic Appliances (AMDEA), a UK trade association representing the majority of manufacturers of large and small domestic appliances.

The three-year deal will enable AMDEA members to access Prodinity Data Pooling systems to secure a regular flow of market insights, view comprehensive and real time data on market sectors and distribution channels, as well as identify non-audited sales channels. Information provided to participating AMDEA companies is exclusive to them – they will own the data within the secure platform – and, as users, will have a say in the ongoing structure and future of the service.

Gary Roethenbaugh, Head of Data Pooling at Prodinity, said:

“As we roll out our ‘Be Data Driven’ strategy, we are absolutely delighted to welcome AMDEA as Prodinity Data Pooling’s newest client. Our systems will help members of the UK-based trade association to accurately benchmark their trading performance.

“Furthermore, we’re looking to enhance the provision of data by expanding the service offering, with cutting-edge machine learning helping to enhance data prediction and insights in the future.”

Paul Hide, CEO of AMDEA, said:

“On behalf of AMDEA and its more than 35 member companies, this new agreement with Prodinity will make a big difference – helping to ensure an ongoing flow of insights for our members.

“In a rapidly changing marketplace, regular and accurate monthly reporting is crucial for our members so that they can keep on top of the latest trends and plan accordingly. We look forward to working with the team at Prodinity Data Pooling to expand and enhance the insights for companies involved in the domestic appliance industry.”



Notes to Editors:

About Prodinity

Prodinity is a leading insight solution provider. We strive to be a trusted brand known for providing exceptional insight solutions. We continue to expand our competencies and solutions for new industries. We maintain a partner network focused on long-term business relations and development.

The name Prodinity is derived from the Latin word for wisdom ‘prudentia’ and the Norse god of wisdom ‘Odin’ and encapsulates the company’s ability to create insight for our clients. Our logo signifies pulling data points together from various areas, sources and systems and transforming it into a structured insight solution with the aim to create value.

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